Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Amazon Sellers Adopt Plus Sign Strategy for Keyword Targeting

Is your Amazon Sponsored Brands campaign's broad match targeting going astray? This article highlights the differences between Sponsored Brands and Sponsored Products ads, emphasizing the importance of using the '+' symbol before keywords. This strategy helps you achieve precise targeting, improve conversion rates, and avoid wasting your advertising budget. By understanding this nuance, you can optimize your Sponsored Brands campaigns for better performance and a higher return on ad spend.

12/29/2025 Logistics Encyclopedia
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Ozons SKU Limits Challenge Sellers Marketing Key to Growth

Ozons SKU Limits Challenge Sellers Marketing Key to Growth

New OZON regulations limiting SKU numbers accelerate the platform's transition towards higher quality products, demanding enhanced operational capabilities from sellers. Leveraging momentum marketing, including seeking professional guidance for beginners or outsourcing operations, is an effective strategy to overcome SKU restrictions and achieve rapid sales growth. Choosing the right methods and integrating resources is more crucial than blind effort. Focusing on strategic approaches is key to success in this evolving environment.

12/29/2025 Logistics Industry Insights
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Amazon Ads Launches Five New Tools for Holiday Sellers

Amazon Ads Launches Five New Tools for Holiday Sellers

With the Amazon year-end shopping season approaching, sellers face the challenge of rising ACOS. This article delves into five new features of Amazon Sponsored Products ads, covering campaign suggestions and optimization. These features help sellers target precisely, adjust prices intelligently, and troubleshoot efficiently, empowering them to succeed during the peak season. The focus is on leveraging these tools to improve ad performance and maximize ROI during this crucial period.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Boost Visibility with Seed Listing and Review Merging

Amazon Sellers Boost Visibility with Seed Listing and Review Merging

This article delves into Amazon seed link strategies and review merging techniques. It provides two practical seed link approaches and detailed instructions on review merging in various scenarios. It also highlights key considerations during the merging process. This guide aims to empower sellers in creating best-selling products on Amazon by effectively utilizing these methods to boost product visibility and credibility through optimized reviews and initial sales momentum.

12/29/2025 Logistics Encyclopedia
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Global Trade Secrets of 29 Series Chemical Compounds Unveiled

Global Trade Secrets of 29 Series Chemical Compounds Unveiled

This article delves into the main HS codes and corresponding chemicals for the series 29 compounds, analyzing their export tax rebate rates and regulatory requirements. By providing a detailed introduction to compounds such as dichloromethane, trichloromethane, and carbon tetrachloride, it assists readers in understanding relevant information to enhance the success rate of commercial transactions.

08/05/2025 HS Code Query
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Air Freight Links Farms to Supermarkets Amid Supply Chain Demand

Air Freight Links Farms to Supermarkets Amid Supply Chain Demand

This article analyzes the importance of the food logistics industry, particularly the critical role of air transportation in ensuring the timely delivery of fresh produce to consumers. In 2024, the fresh produce market via air transportation is projected to grow by 8%, with fruits and vegetables holding the largest share. Accelerated air freight services will significantly reduce food waste.

07/31/2025 Logistics Industry Insights
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Guide to HS Codes Boosts Competitiveness for 58 Goods

Guide to HS Codes Boosts Competitiveness for 58 Goods

This article provides a detailed overview of HS codes and export tax rebate information related to 58 categories of goods, helping businesses enhance their competitiveness in the international market. It particularly emphasizes how to effectively utilize these codes to meet market demands.

08/06/2025 HS Code Query
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Guide to Optimizing Amazon Ads for Product Promotion

Guide to Optimizing Amazon Ads for Product Promotion

This article, from the perspective of a data analyst, details the creation process of Amazon Sponsored Products campaigns, including platform login, an introduction to the Advertising Campaign Manager, campaign creation steps, and data-driven ad optimization strategies. It aims to help sellers build effective Amazon advertising campaigns from scratch, accurately drive traffic, and increase sales. The guide provides practical insights into leveraging data to refine targeting, bidding, and keyword selection for optimal campaign performance and ROI.

12/29/2025 Logistics Encyclopedia
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Strengthening Supply Chains for Fresh Produce in the Beijingtianjinhebei Region

Strengthening Supply Chains for Fresh Produce in the Beijingtianjinhebei Region

The Beijing-Tianjin-Hebei region has signed a mutual assistance framework agreement to enhance the supply security of essential goods like vegetables. This initiative strengthens market collaboration and emergency support mechanisms. Additionally, it aims to establish a 'one-hour fresh produce logistics circle' around Beijing to facilitate the sales of agricultural products, such as vegetables, into the city. This strategy promotes mutual benefits and ensures the stable operation of the consumer market for citizens.

07/28/2025 Logistics
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